After studying at Central St. Martins and RISD, and working in the studios of Alexander McQueen and Zandra Rhodes, Alexandra Groover launched her own company in 2008. With press from i-D, Dazed, Vogue.com, Harper’s Bazaar and Grey, and collaborations with cult bands SunnO))), Chelsea Wolfe and Bo Ningen, Groover has rapidly gained a strong following within the fashion, film, art and music industries. Refusing to choose between the two, Groover’s work encompasses both clothing and costume design with an emphasis on ethical production, small quantities and made-to order one-off designs. 

With a desire to encourage positive change within the industry by offering a line of luxury sustainable clothing, Groover decided to create special garments that will last years rather than seasons. Alexandra Groover clothing is designed to be wearable, while at the same time providing unexpected, yet discreet and sophisticated design details. All pieces are made locally either in London or California with zero waste techniques, using locally sourced organic fabrics. Grey Label diffusion line clothing is made fairly in Los Angeles and India.

“Alexandra Groover is a young designer whose jersey collection is both creative and wearable.” Sir Paul Smith, i-D Magazine